Portfolio: Elision

Note: Elision (Ltd. Company) operated under Lordsofcrypto until a rebrand to CryptoLOCG. The company and its related social media accounts were sold in January 2020. I have had no relation since then.

Writing/Graphics

Elision

Elision's product was essentially my ability to express complex blockchain market research into easy to understand writing/graphics. This came in various forms; market reports, learning material, social media content, content for marketing, etc. My largest project was a 134 page, 29 chapter book (download - see right). "L. Wang" was my acronym to remain anonymous. 

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Since beginning marketing in University I discovered the importance of not only WHAT changes you suggest, but HOW you would create a brief for the team members on what those changes should be. Briefs should be clear, concise and easy to understood by the designer and writer with no prior context of the project. By practice at Elision I perfected the process I should follow – who would you contact first, how would you explain the project to each person and so on.

Wireframes

Elision

Influencer marketing was crucial to Elision’s success. Fresh audiences served the top of my marketing funnel while the influencer's ‘stamp of approval’ served the bottom. ROIs were great with minimal costs.

 

Examples include Dustin Poirer (UFC fighter) with 2.9 million followers who cost $1,500 for a post (see contract left & profile below). It took just 3 new clients from 2 million for a 100% ROI, or 0.0001% of Dustin's audience. Other influencers include Frank Mir and various other smaller cryptocurrency pages.

Influencer Marketing

Elision

Facebook Ads

Elision

Various ads were tested and proved effective at all stages of the funnel. As the subscription was costly ($499) conversions from unaware audiences were rare. However, they were effective in retargeting. In particular, I used a Facebook pixel to target people who had already expressed interest by visiting our website.

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Press release audiences were low for the high cost ($500 average per article). Instead, they were used to give authenticity to the brand. Major announcements were always announced via press release including our rebrand from Lordsofcrypto to LOCglobal (see left). This rebrand was for a fresh feel but disguised as a rebrand for tax evasion reasons (something I knew would appeal to my opportunistic followers). Similar to the reaction of Jordan Belforts "Wolf of Wall Street" article in Forbes. 

Press Releases

Elision

Email Marketing

Elision

News letters were aimed at the lower end of the funnel. The email content (market reports) proved my information was worth the cost. The news letter was promoted using competitions on our social media pages (see below). Followers were asked to subscribe in return for prizes of BTC ($500) or free entry to the group.

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I held giveaways monthly to promote our page and gain new followers. Prizes were always cash in the form of crypto or a free subscription for sharing on their social media. If we received 1 registration from the giveaway, we had a 100% ROI. Giveaway cost, $500, one subscription, $500.

Giveaways

Elision

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This is just a sample.  To file a complaint >>